05 • prodesigncore

Brand Identity

Logo, typography, colour system and usage rules. A cohesive starting point, not a pile of files.

A brand identity is not just a logo. A logo is one element of a visual identity system. Without the surrounding system, the logo just floats, applied inconsistently across different contexts and materials.

We produce brand identities that include: a primary logo and its variants, a colour palette with accessibility ratios, a typography system with clear hierarchy, an icon or illustration style, and a usage guide that explains when and how to use each element.

We do not produce brand identities that are just a logo and a colour palette delivered as a PDF. What we produce is a working system you can actually apply to your website, social media, presentations and any physical materials.

WHAT IS INCLUDED

Discovery and positioning session

Logo design (primary + variants)

Colour palette (with accessibility ratios)

Typography system

Icon or illustration style

Usage rules document

All source files (AI, SVG, PNG, PDF)

Social media profile assets

Print-ready versions

DELIVERY

3 to 4 weeks. All files delivered digitally.

OTHER SERVICES

Custom Website Design Conversion Landing Pages Design Systems E-Commerce Design Site Revamp